LI JIAJIA
Fashion Media & Industries
About me
I am currently studying for fashion media at LASALLE College of The Arts. Since coming to Singapore, I have focused on developing my industry knowledge, particularly in the field of fashion marketing. With a solid foundation and understanding of how to effectively market fashion designs, I feel confident in my ability to bring any idea to life.
My Projects
Aesop:
A Voyage to Self
Creation of a brand booklet with the task of designing, conceptualizing, and managing the launch of an Aesop brand. Promoting process and sustainability as its key points.
EVE:MRE
This project explores the basic principles of starting a micro-fashion business. Through conducting research, group discussions, hands-on experiments, and realizing creative concepts, it will focus on product design proposals based on research and market analysis.
Mash-Up
Brand Editorial
Analyze an established fashion brand in Singapore. Creating brand-led content to cement their visual presence on social media.
E-PUBLICATION
An introduction to the fundamentals of layout for electronic publications using the basic principles of digital fashion publication design. This process of planning and managing content to be laid out, handling images and text, and pagination to prototyping understands the process of digital publishing.
