EVE:MRE
2023 | Micro Business
EVR:MRE was birthed in 2023, by three fashion students who were crafting garments and felt guilty for the wasteful scraps produced at the end of our project.
Combining the boro stitch technique and crochet, EVR:MRE produces one-of-a-kind bags from scrap materials in interesting silhouettes inspired by our favourite local snacks.
Meet ‘peach fuzz’!
Our first product was inspired by png kueh – a peach-shaped kueh symbolizing longevity.
Marketing Strategy
Our target audience most active social media platform is Instagram. We’ll be paying for Instagram ads to ensure that our content and product is able to reach our ideal audience.
Stick posters outside creative hubs where our target audience would usually be. E.g Haji Lane, Joo Chiat, Bras Basah, Peninsular.
Plantable hanging tag with SKU placed on every product!
Biodegradable printed wrapping tissue paper as our packaging that wraps over their purchased item, secured with natural twine string.