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Aesop:
A Voyage to Self
2023 | Photography, Booklet design, Campaign Launch
The project was created as a Brand Booklet in 2023.
The booklet includes the campaign - A Voyage to Self. the overall theme is to showcase Aesop's commitment to sustainability and appreciation of local culture. It also emphasizes the importance of using natural materials and healthy skincare to discover oneself. Through experiential marketing and a comprehensive PR campaign, the campaign deepens the connection with customers and inspires positive change in the community.
Brand Booklet Mock-up example
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