MASH-UP
2022 | Brand Editorial
A curated social media content campaign for Singaporean clothing brand MASH-UP. Built around their quirky customs and eccentric style, it welcomes those interested in expressing themselves boldly through colour, print and theme.
Deliverables:
Brand Awareness
Nostalgic toys and mini doll-sized MASH-UP garments - showcase the brand's concept of fun and mixing of elements
The inclusion of nostalgic Singaporean toys invokes a sense of nostalgia as well as elude to the fun and excitement that MASH-UP offers
Instagram Reel
A stop motion to promote MASH-UP's brand awareness.
The whole video is presented in the form of a Barbie dress-up game.
MASH-UP called. They said it's prime time for everyone to get dressed up the MASH-Up way.
Deliverables: Educational & Brand Values
Individuals who own a MASH-UP garment:
Give them styling advice and inspiration, and attract them to buy MASH-UP products
Different creative outfits with MASH-UP swimwear
Final Grid
